home > about us > product info
Product Info
PhytoSel™ and PhytoChrome™
WHAT ARE THEY?
PhytoSel™ and PhytoChrome™ are dried, powdered (pass 60 mesh), unprocessed
edible Brassica juncea (Indian mustard) plants. These plant powders contain
plant-bound selenium and chromium trace elements at concentrations thousands
of times the amounts that occur in most plants.
HOW ARE THEY PRODUCED?
InB:Biotechnologies scientists have developed a patented, proprietary
process for hydroponically growing these plants in greenhouses under
controlled conditions of light, moisture, temperature and critical nutrient
regimes. This results in the plants taking up into their cells and tissues
large quantities of select micronutrients - over a thousand times higher
than in conventional plants. The plants are harvested, dried at mild heat
(<150° F), and ground to provide a free flowing powder suitable for
formulations.
WHAT ARE THE ADVANTAGES OF InB:Biotechnologies PHYTOMINERALS?
For the first time it is possible to provide trace elements in a pure
natural plant from. Not an inorganic mineral, not a yeast product, not a
synthetic chelate, but an unaltered plant product. These trace elements are
in the same form as found in conventional foods, just at much higher levels.
These levels are sufficient to provide daily trace nutrients requirements in
100 mg or less. The benefit of natural nutrition in a small powerful
package! Ideal for multivitamin/mineral formulations, nutritional
supplements of all kinds, functional foods, your products.
HOW DO THEY COMPARE TO OTHER PLANT MINERAL SOURCES?
There are no other natural Se or Cr plant supplement sources on the market.
For example, the highest source of Se in plant matter is 100 ppm in
Amazonian Brazil nuts, which require oil extraction to make into a flowing
powder. Some garlic plants also have similar concentrations of Se, but are
not commercially available. In any event, no edible plant source comes close
to the Se content of PhytoSel™ or Cr levels in PhytoChrome™.
HOW DO THEY COMPARE TO MINERAL ENRICHED YEAST?
There are some yeast and microalgae products on the market enriched in Se
and Cr, but the minerals are added as inorganic salts to the yeast after
growing and concentrating into a paste, which is then spray dried. In
effect, the salts are diluted with yeast powder! Some yeasts are cultivated
in the presence of selenium (sodium selenate), so the Se is taken up by the
yeast cells. However, analysis of a best-selling yeast product found that
most of the Se in the yeast had been reduced to selenite and elemental
selenium, which are poorly bioavailable. In the PhytoSel™ product the Se is
incorporated into organic molecules (e.g. selenium methionine) and
plant-bound selenate, the two most highly bioavailable forms of selenium.
Similarly, the Cr in PhytoChrome™ is bound organically within the plant
tissue matrix.
HOW DO THEY COMPARE WITH INORGANIC / CHELATED MINERALS?
Inorganic mineral salts and chelates are inexpensive sources of trace
elements. However, they are poorly bioavailable and exhibit secondary
interactions. Most troubling, they provide a sense of false security to
consumers - they are taking their supplements but are not assimilating the
nutrients. Synthetic complexes and chelates are touted as being more
bioavailable than the inorganic salts, but are so only in laboratory
experiments. After entering the acid stomach most chelated minerals revert
to their original inorganic form. Many vendors mix mineral salts with soy or
other proteins and amino acids, but that is no better than mixing these with
yeast powder. Humans evolved to obtain our nutrients from plant foods, and
these are still the best sources. InB:Biotechnologies' PhytoSel™ and
PhytoChrome™ are the only available plant sources of concentrated minerals.
WHAT ABOUT SAFETY?
These products containing relatively large amounts of Se and Cr nutrients
and must be handled with care during manufacturing, preventing dust exposure
and in dispensing the right dosage into formulations. Studies done by
InB:Biotechnologies demonstrates a lower toxicity for the PhytoSel™ and
PhytoChrome™ products than for the corresponding inorganic salts, on a
element content basis. The Brassica juncea plants used by
InB:Biotechnologies are neither genetically modified nor are pesticides or
herbicides are used in the hydroponic production process. The hydroponic
nature of the process does not allow for organic certification, but the
process is based on good agricultural and supplement manufacturing
practices. The microbiological counts are low.
WHAT ABOUT GOVERNMENT REGULATIONS?
The PhytoSel™ and PhytoChrome™ products are unprocessed edible plant
products, grown under greenhouse and hydroponic conditions with conventional
agricultural plant nutrients. Their use as food supplements falls under
DSHEA, which allows the use of these products without FDA approval or
regulation. In other countries, such as Canada, with strict limitations on
inorganic mineral supplements, the InB:Biotechnologies products can be sold
as natural, plant-based supplements.
HOW MUCH DO THEY COST?
PhytoSel™ and PhytoChrome™ are competitively priced with the leading
selenium and chromium supplement products on the market! Even though they
represent a superior new product, with great potential consumer appeal, the
costs to manufacturers is similar or lower than that of popular brands such
as SelenoMax™ and Chromium picolinate. InB:Biotechnologies PhytoSel™ and
PhytoChrome™ - superior new products at competitive prices.